Dieter Rams. BRAUN Chief of design from 1961 to 1995. Ten principles for design. Good design. Industrial, however maybe also graphic design.
- Is innovative. The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
- Makes a product useful. A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
- Is aesthetic. The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
- Makes a product understandable. It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
- Is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
- Is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
- Is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
- Is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
- Is environmentally friendly. Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
- Is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Boreandesign’s DominO’clock has been featured on today’s edition of wired.it
I’m a fan of him from “All’una e trentacinque circa”, his debut album. It’s so difficult for me to criticize anything from him. I was so impressed by the design and artworks he has used during his “Da solo” tour: a complete scenario from the magic of an imaginary Barnum world they create again on stage, with tattooed men, crazy musicians, unexpected actions.
images from Capossela’s “Solo” tour.
So, with this head full of fireworks, I’ve gone to a record shop (yes, not the iTunes, a real physical one) to buy the latest double CD from Vinicio Capossela, just released on these days. A sort of feticism drive me to buy this kind of CD in their special edition pack, so I expected a lot. I have this Capossela album, a strong mini-book in my hand, his size a little more bigger than a standard one. You open it and you discover eighteeeeeen white heavy weight precious paper pages with lyrics and nothing else. Nothing more than this. It’s not minimal, just poor (with a wrong size, smaller than CDs size). I’m really upset, I think people who worked on this project have lost a chance to emphasize the superbe Vinicio’s opera. I’m asking the difference between a graphic product like this and the digital download, a half of the price without paper waste.
“Marinai, profeti e balene”, double CD by Vinicio Capossela.
Ok, ok, let’s go back to the Music. Forget this “inside”, let’s go deeper. Thanks Vinicio for your brilliant genius.
Just a small self-reminder for my 2011.
DominO’clock is a simple and minimal date/hour wall clock inspired by the ancient “domino” game.
Vernacular, with a digital aspect made by mechanical movement. Every tessera is indipendent and composes the required number following the DominO’clock font scheme.
Please visit the DominO’clock page
or discover this project on Behance Network.
update, January 25, 2011
dominO’clock has been published on Tuvie
update, January 19, 2011
dominO’clock has been published on Artemika
update, January 13, 2011
dominO’clock has been published on DesignBoom
Limited edition tshirt. Artworks handmade with Montblanc® Meisterstück fountain pen, Prefab Sprout’s unplugged version of “Steve McQueen” album and a lot of drizzly clouds.
Nihilist tee. Fuck Moi Même © boreandesign
Tribute to Ridley Scott’s Apple commercial: 1984 big blue face. © boreandesign
Monday morning superhero tee: Rolling StoneD. © boreandesign