Zordan corporate image & branding.
Restyling of the existing brand name, creation of the new isotype, branding definition.
Creative direction, graphic design & animations.
Through its services Zordan designs and builds retail spaces for luxury brands, capable of combining beauty but above all sustainability in the same place.
The logotype has been redesigned on the concept of circularity which underlies the sustainable attitude adopted by the company in every aspect of its operations. The letter “O”, in particular, was designed perfectly circular, with inspiration from the images found in the historical, professional and territorial analysis of the company itself.
The isotype graphically summarizes the concept of the 3Ps (sustainability from the point of view of People, the Planet, economic Prosperity) and arises from the overlapping of the three areas. Incorporated into the brand, the isotype further emphasizes the company’s ethical-sustainable philosophy.